Sierra Haverfield Essays (751 words) - Visual Arts, Sculpture

Sierra Haverfield History of Art Final March 21, 2012 Michelangelo 365760065532000Michelangelo is a famous Italian Renaissance artist. He is known best for his sculptures and fresco paintings, however he did dabble in architecture, poetry and engineering as well. His versatility in the hobbies he took up was of such a high order that he is often considered a contender for the title of the archetypal Renaissance man, along with fellow Italian Leonardo da Vinci. He is thought to be the greatest living artist of his lifetime, and ever since then he has been known as one of the greatest artists of all time. Historians can make these claims because he was the best-documented artist in the 16th century. His sculpting talents bloomed at a young age and he completed two of his greatest artworks before he turned 30. Starting from the beginning, Michelangelo was born on March 6th, 1475 in Caprese, Tuscany. Several months after his birth, his family moved back to Florence where Michelangelo was raised. After the death of his mother in 1481, when he was just six years old, he moved to Settignano where he lived with a stonecutter and his family. When he was a little older, his father sent him to study grammar with the Humanist Francesco da Urbino in Florence. However, he showed no interest in his schooling, preferring to be in the company of painters and copy paintings from churches. At 13 years old, Michelangelo was apprenticed to the painter Domenico Ghirlandaio and later, from 1490-1492 he attended the Humanist academy, which was founded by the Medici family. At the academy, Michelangelo's art was subject to the influence of many of the most prominent philosophers and writers of the day. 4114800300228000Moving into adulthood years, Michelangelo left the Medici court and returned to his fathers house after the death of Lorenzo de' Medici in 1492. His time at home was short however, because Lorenzo's heir commissioned a snow statue in 1494 and so he once again entered the court of the Medici. In the same year, the Medici were expelled from Florence as the result of the rise of Savonarola. This forced Michelangelo to leave the city and move to Venice and then Bologna for a short time. After selling a sculpture of St. John the Baptist to Cardinal Raffaele Riario, he was asked to move to Rome on account of the Cardinal being so impressed by the artwork. Michelangelo arrived in Rome at the very young age of 21 in June of 1496 where he worked on a statue for the Cardinal. Shortly after moving to Rome Michelangelo began working on one of his most famous pieces, the Pieta, for a French ambassador. The contemporary opinion about this piece of artwork was summarized by Vasari: "It is certainly a miracle that a formless block of stone could ever have been reduced to a perfection that nature is scarcely able to create in the flesh." Shortly after it was placed in Saint Peter's, Michelangelo overheard someone remark that the artwork was created by a compatriot from Lombard. That night in a fit of rage, Michelangelo took a hammer and chisel and placed the following inscription on the piece: Michelangelo Buonarroti, Florentine, made this. This is the only work that Michelangelo ever signed. He later regretted his passionate outburst of pride and determined to never again sign an artwork that he created. In 1499, Michelangelo returned to Florence. There he was asked by the consuls of the Guild of Wool to complete an unfinished project that had been started 40 years prior: a 4343400000colossal statue of David to be placed in the Piazza della Signoria. The character of David and what he symbolizes completely matches Michelangelo's patriotic feelings. At the time, Florence was going through a difficult period so he used David as a model of heroic courage. His finished masterpiece, the Statue of David, is now considered his most famous work of art. He finished this marble statue in 1504, establishing his prominence as an extraordinary sculptor with great technical skill. In 1546, Michelangelo was appointed architect of St. Peter's Basilica in the Vatican, and designed its dome. However, as construction was started there was concern that he would pass away

Science fiction elements essays

Science fiction elements essays Science fiction can be described as the scientific speculation of things to come. Science fiction writers take modern technology and elaborate and make intelligent guesses about its future, then put a catchy story behind it. Science fiction, like many forms of literature, has several sub-genres such as the space opera, heroic science fiction, hard science fiction, and more. Each sub-genre has its own elements that define them, but all tie into the same basis of excelled science in one way or another. The defining line between science fiction literature and fantasy literature is small but present. Writers and critics alike have debated and argued over the absolute defining characteristics of the two for centuries. The truth is there is no hard set of rules that can define weather a piece of work is science fiction or fantasy. The actual definition usually comes from weather the science fiction aspects or the fantasy aspects are more dominant in the story. Like I said before, there arent any steadfast rules to defining the work, but there are some commonly used identifiers. First of all there is the obvious element of time. Science fiction stories occur most often in the future, and the majority of fantasy stories happen in the past or in different worlds that would be considered to be a younger civilization than our own. These rules of time arent always true, however. There are exceptions to every rule and a good example of an exception in this case is The Giver, by Lois Lowry. The Giver is a fantasy tale that is set in the present or near future about having the ability to control thoughts and memories, thus defying the rule. On the other hand, a good example of a science fiction story that contradicts the rule is the Edgar Rice Burroughs work, A Princess of Mars. This tale, although set in the past just after the American Civil War, is a science fiction piec ...

Misuse of Connective Symbols with Numbers

Misuse of Connective Symbols with Numbers Misuse of Connective Symbols with Numbers Misuse of Connective Symbols with Numbers By Mark Nichol In each of the following sentences, a connective symbol is employed in a reference to numbers or numerical values, but the usage is incorrect. Explanation of the error, and a revision of the error, follows each example. 1. Open enrollment for 2018 runs from November 1 December 15. A connective symbol linking two values in a number range functions as a replacement for from and to (or between and and), not just the latter word (though only to is pronounced when the number range is read aloud, hence the confusion), so do not precede a number range formatted this way with from (or between): â€Å"Open enrollment for 2018 runs November 1–December 15.† If the word from is retained, to should replace the symbol. (Note also that the symbol should be an en dash, not a simple hyphen- except when a publication’s style guide specifies use of that symbol- and that no letter spaces should intervene.) 2. Five-thousand service members are expected to participate in the event. Hyphenation is used in spelled-out numbers only to link two words representing two place values, as in seventy-five. â€Å"Five thousand† modifies â€Å"service members† but is an open compound: â€Å"Five thousand service members are expected to participate in the event.† Note that large round numbers are often spelled out in isolation but should be treated as figures if other numbers appear in proximity, but numbers should always be spelled out at the head of a sentence. (If doing so is awkward, as in the case of a large precise number such as that representing a year like 2017 that requires more than a couple of words to convey, recast the sentence.) 3. The most fatalities occurred in the 15-24 year old age group. In most books and in some publications, style would dictate that the numbers in this sentence should be spelled out. However, in other content, or in a case in which using numerals is preferable (as when a concentration of numbers occurs), the phrase in which the figures appear should be treated as shown here: â€Å"The most fatalities occurred in the 15- to 24-year-old age group.† (When numbers are spelled out, the sentence should read, â€Å"The most fatalities occurred in the fifteen- to twenty-four-year-old age group.†) The hyphen does not function as a linking symbol connecting two figures in a number range; it links words that are part of a phrasal adjective, an abridgement of â€Å"15-year-old to 24-year-old† in which the first instance of â€Å"year-old† is omitted because it is clearly implicit. (This tactic, called suspensive hyphenation, renders such phrases more concise and less cluttered. In addition, the sentence can be further pared to â€Å"The most fatalities occurred among 15- to 24-year-olds.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Definitely use "the" or "a"At Your DisposalWhat the heck are "learnings"?

Corporate Governance and Ethical Responsibility Research Paper

Corporate Governance and Ethical Responsibility - Research Paper Example 46; Wolper, 2004, pp. 164). Based on their relationship to the organization, external stakeholders may be categorized as input providers, competitors, and special interest group (Wolper, 2004, pp. 161-163). Following the above definitions, three internal and external stakeholders that Dr. DoRight might have to deal daily at the Universal Human Care Hospital are its doctors and nurses, its patients and the pharmaceutical companies. The doctors and nurses, being employees of the hospital, bound by its VMG and policies are expected to provide satisfactory healthcare; thus, they are considered internal stakeholders. The patients, being one of the hospital’s input providers based on their interest to get proper medication at a reasonable rate, and the pharmaceutical companies, being one of the hospital’s suppliers, which are expected to supply safe and effective drugs and other medical paraphernalia, are both considered external stakeholders. As the hired hospital president tasked to supervise and monitor the hospital’s 5,000 workforces to address the hospital’s various stakeholders, Dr. DoRight’s duty of loyalty to doctors and nurses is to ensure that they do their jobs responsibly. As such their illegal activities and negligence must be stopped, because failure to do so would jeopardize the integrity of the hospital that would consequently harm the corporation’s interest. As defined in the American corporate law tradition, â€Å"the duty of loyalty is the obligation to act in good faith to advance the best interests of the corporation† (Strine, Hamermesh, Balotti & Gorris, 2009, p. ii). In short, whatever Dr. DoRight does should be for the best interest of the hospital provided it does not violate the constitution and federal and universal laws (Palmiter, 2010). To hospital patients, Dr. DoRight’s duty of loyalty is to ensure that they get safe and sound healthcare. Such is in the best interest of the corpora tion, because by providing effective and safe healthcare, the hospital is not only living to its sworn VMG but could also increase patient patronage that could mean greater profit. To pharmaceutical companies, Dr. DoRight’s duty of loyalty is to act in good faith by transacting with these companies only as authorized by the hospital’s Board of Directors and only in pursuit for the best interest of the hospital. For example, Dr. DoRight should not endorse pharmaceutical products that are not needed by the hospital, that are unsafe or overpriced; even if his endorsement would earn him a considerable commission. Thus Dr. DoRight should put the interest of the hospital above his own personal interest. 2. Potential Conflicts of Interest between Internal and External Stakeholders Stakeholders’ interests may not always conform to each other, primarily due to the different roles each play in the organization. Thus Dr. DoRight may confront an in-role conflict between his duties of loyalty to doctors and nurses and to patients in Universal Human Care Hospital. As the investigation of the illegal procedures and negligence of the hospital’s doctors and nurses drags on for two years, patients remain untreated effectively causing their deaths. Dr. DoRight, knowing that both parties have fundamental rights – the right of doctors and nurses to fair investigation and the rights of patients to safe and effective

The Effects of Madol on the Physical Activity Research Paper

The Effects of Madol on the Physical Activity - Research Paper Example For the purpose of this study 3-month-old adult Hamsters (Mesocricetus auratus) will be reared in one climate-controlled room in standard plastic cages. Standard food pellets and water will be provided ad libitum. The light/dark conditions will be 12:12 with the light intensity varying between 200 to 300 Lx (Unit of luminance) during the day and 5 Lx (Unit of luminance) during the dark period. The temperature will be regulated to 25 + 2 Â º Celsius and the relative humidity will be maintained between 60 to 65 %. The protocols for using the hamsters for the experiments will be reviewed and approved by an Institutional Animal Care and Use Committee (IACUC) and all National Institute of Health (NIH) guidelines and procedures for care and use of laboratory animals will be followed. Hamsters (n = 80) will be divided into four groups. Group I (n = 8) will receive an intraperitoneal injection of an equivalent volume of ethanol used in other groups for drug delivery. Group II (n = 24, 8 per each dose) will be injected subcutaneously with testosterone (1,2 or 5 mg/Kg body weight). Group III (n = 24, 8 per each dose) will be injected intraperitoneally with dihydrotestosterone (DHT, 1,2, or 5mg/Kg body weight). Group IV (n = 24, 8 per each dose) will be treated with major (DMT, 1,2, or 5 mg/Kg body weight) intraperitoneally. Testosterone, DHT (derived from testosterone by enzyme 5-alpha reductase) and DMT will be dissolved in ethanol. Testosterone and DHT are natural anabolic androgenic steroids present in the human body. Dose levels are derived from the extensive literature review for testosterone and DHT. All these drugs will be procured from a chemical company.

Teamwork And Leadership Skills Management Essay

Teamwork And Leadership Skills Management Essay An organization is a formal group of people with one or more shared goals. Organisation has people working for them with the sole motive of making profits for the company. It is rightly said by Lewis B. Ergen, The ratio of Wes to Is is the best indicator of the development of a team. According to Henry Ford Coming together is a beginning. Keeping together is progress. Working together is success. The concept of two or more people working collectively is called a team. It is also define by the Websters dictionary that teamwork is a combined action by a group of people who keep their personal interest and opinions aside for the unity and integrity of the group. Though this is a definition but it does not imply that the individual people in the organisation are not important unless they are in a group. Meaning or definition of teamwork, in general terms means that efficient and effective team efforts are always ahead of the individuals reach. The best result of teamwork is produced when all individual in the group are focused towards one common objective or goal. In order to inspire the employees to a greater level, companies need a Leader. I believe in the saying that Leaders are made not born. Anyone who has the willpower and the desire can be a potential leader. Leaders can be developed by proper education, experience over the years and the right training. Over the period of time, the leaders also have to keep them up-to-date by the process of continuous learning. Thus, leadership is a process which is used to motivate other people in order to achieve the desired goals and objectives of the company. A perfect example of a leader is Mahatma Gandhi, who fought the non-violence fight for the freedom of his nation, India, having the entire nation as his follower. ROLE OF TEAMWORK Over the years, teamwork has become an extremely important term for any company. It has been laid down in the culture at workplace and hence making it a major and crucial part of the selection process for many companies. All companies understand the importance and the wonders what team can do. Organisations believer that nothing is impossible if all great minds, work together. There is a very famous saying that there is no I in the word Team. Having teams can result in faster and efficient outputs with better decision making skills. The various advantages of teamwork for all organisations are: It improves profitability as well as productivity as all the employees are highly motivated and skilled. There is a major reduction in wastage which in turn reduces the cost. A team leader constantly keeps a regular check on the quality of the products. The level of motivation within employees is also increased due to development of the personnel by exchange of great thoughts and idea within teams. Recognition of individual members within teams also motivates member to put more efforts. It also leads to low turnover rate of absenteeism is also reduced as employees develop a sense of belonging towards the company. All complex issues or decision are handled in a better manner and at a faster rate. Therefore, the all critical issues of the company are dealt with greater variety of knowledge experience and skill. ROLE OF LEADERSHIP A leader needs to perform the following to remain on his position. Encourages the heart   A leader should enjoy all the moment of glory with the followers whereas try to restrict the sad news away from them. Enable others to act   It is extremely important for a leader to provide other with all possible tools and ideas at the leaders disposal to the members which could help in quicker decision making. Model the way   the basic difference between a manager and a leader is that a manager will tell others what to do and how to do it , whereas a leader will actually perform the task himself and then ask others to follow by doing the same. Challenge the process   A leader also brings about change in the organisation. Since the managers role is to guide what he has bee told by the top management but leader, initiates new developments and seeks things for improvement. Inspire a shared vision   A good leader should never hide anything from his followers. The leaders should share all his ideas and plans with the followers. Leadership theory models can explain more Bass Theory of Leadership In order to understand, how normal people can become Leaders, we can analyse Bass theory of leadership which says there are three major theories which can explain this phenomena: People are born with difference in traits or personalities that may naturally take the individual to perform leadership role. This theory is known as the trait theory. In case of a crisis or a deadly situation, the person who stands up on that moment which brings out the astonishing qualities in a normal man is called the Great Events theory. Some people can choose to become leaders and learn the required leadership skills. This theory is called the transformational or process theory of leadership. It is widely used theory these days, universities and colleges are having special courses and lecture to guide students who plan to become great leaders of the future. CHARECTORSTICKS OF A TEAM IN A WORKPLACE Leadership- it is important for all teams to have a leader who could provide them with right direction and guide them. The leader of the team should not consider himself above the team members, A team leaders is the one who work as a part of team, keeping all members joined together. Clear goal- all members of the team should have a clear idea of what has to be done. The objectives should be SMART, specific, measurable, achievable, realistic, and time bound. Results-driven structure- the teams should be given some freedom from the management in order to try different ways in which they feel that the output can improve. The team leader should have enough authority to change things around a little. All competent team members- it is vitially important for any team to have good team members. One bad fish can dirty the entire pond, similarly, if one member is not contributing as expected of him, the work is divided among other member of the team. Unified commitment- the member should only have one common goal and not few separate individual goals as difference in motives might lead to conflicts within teams. Collaborative climate- A team must posses a climate that has clouds full of trust, respect and honesty among the team members for each other as well as the team leader. High standards- it is very important for the leader to set a high standard for the members as they should know what is expected from them. Just by having bold meeting and saying big words wont make any difference, the leader has to perform his duty and demonstrate how are things needed to be done. External support and encouragement- A team comprises of many individuals, all oh who are thirsty for appreciation and encouragement from their managers and leaders for the efforts. Motivation also plays a key role in better output of a team. CHARACTERISTIC OR FACTORS OF LEADERSHIP Leader- A team leader should be honest, intelligent, and understanding person, who should know his capabilities and capacity. The level of success of the leader is determined by the followers and not the leader himself therefore, in order to be a good and successful leader, the person should be able to convince his followers about the things he can achiever by their support and hard work. Followers- different companies require different kinds of leaders and their abilities. A company like Anita Rodricks Body Shop requires a leader to be human oriented, who could lead the team by motivating them at every step and consider the followers as a part of the business, whereas in companies like MacDonalds, a followers are normal part time staff members, who learn the job in a day and thus need a leader with close supervision. Communication- two-way communication is the key for any successful teamwork in any company. Communication forms a very basis of any team, mostly the non-verbal form. It is very important that the leader communicates his vision across to all the members and the members in return communicate their responses to the change and how can they contribute towards it. Situation- it is extremely important for a leader to be able to adapt him-self according to the changing situations on a daily basis. For instance a people-oriented leader, who usually tends to soft towards employees, has to take a firm decision of telling some one they cant go on leave due to high work pressures, and deadlines. The situation normally has more impact on the leaders act rather than his traits due to the fact that, leaders can stabilise their inner traits over a period of time but difference in situations is the real test for any leader. Due to this reason many authors have claimed the situational theory more effective than the process or the trait theory. BELBINS TEAM ROLES If a team wishes to have 100% success, the members should have one of the following eight roles formulated by Dr, Meredith Belbin, called as the Belbin team roles. These roles are: The MONITOR-EVALUATOR, one who contributes a specific study by the help of objectivity and stops. The PLANT is a member who has original ideas, solutions, suggestions and plans. TEAM WORKER performs even if other members fail to contribute their respective part of the work and works even under immense work pressures. The IMPLEMENTOR is the person who, implements the taken decision into meaningful information and implements the decision into manageable tasks. The RESOURCE INVESTIGATOR is a member who thinks out of the box and gathers information from all possible sources and starts the discussion e.g. sales people of the team. The CO-ORDINATOR is the one who combine all the other members together and reminds the member of their task and set objectives on a daily basis in order to lay down the daily agenda. The SHAPER provides direction and shape to the team and their efforts, but does not really interfere in the discussion. The FINISHER is the one who keeps reminding all the member of the deadline and the urgency being a bit hard. Thus, as discussed above, that different situations require different team members contribution. For instance- all new teams would require a good shaper, competitive situations would require an innovator, who could provide innovative ideas to have a differentiated product or service. CRITICAL REVIEW The main reason that affect any team is its- Purpose and mission The most important and the basic requirement for any team for be successful is to have clear purpose and mission of the company which explains the team, what they have to do and then they make their own short and long term goals in order to decide how to achieve them. We can illustrate motivation by a simple hypothetical situation. In a construction company project, there are group of electricians hired to perform all the work related to making cable terminals. The company assumed they would work together, after two months, all the electricians were about to leave the job on asking the reason, they explained that they were having issues with maintaining their focus as they could not maintain their interest in their jobs because some of them were conduit specialist, some being good at cable trays while other who did not directly work with cable terminals. Thus the company got the problem and realised that is the purpose of any job is different between members they will tend to have conflicts and result in lack of motivation as well. Along with clear purpose and mission, motivation has also be described as a key element of the driving factors behind a successful team. If the teams are not fully motivated by their leaders, how ever the big company is, whatever the money involved is, without inner drive or the urge to attain something is missing, nothing could be achieved. It it is the prime duty of the team leader to keep his team highly motivated and make them ready to crack and hard rock that comes on their way to success. PRATICAL EXAMPLE Leadership I work in Mark Spencer for the past two years in London; we have a busy retail outlet. Recently, during the Christmas period, our Sales Team leader/ supervisor in the store had to take a leave for 2 weeks. Being the most experienced member after him, I had to take the responsibility on my shoulders and ensure that the targets of the team werent hampered due to his absence. At the beginning it all seemed out of place, i)various tasks needed to be completed for Christmas ii) I was the youngest member of the team yet the leader of the lot. This is where my degree in Business management came to be applied, through application theories and techniques learnt at University, I was able to become the leader of the team, having an approach of management of commitment and not management of control, along with other management skills like planning, implementation, delegation, control I was able to run the store smoothly for those 2 weeks. Teamwork: Working in MS, we mostly have a team of 15 employees working in a shift, along with 2 supervisors and 2 line managers. We are always busy during special days like Valentines and Christmas day, during Christmas time, our store was really busy and we were also short of staff being the festival season. There was a team of 7 employees and 3 being new Christmas staff. I was the most experienced staff at that point of time and all my supervisors assigned me work, so I had to co-ordinate that work among my team members and I had to act as a team leader. I asked them to divide the task in different sections and try to finish it as soon as possible and then let me know when they were done and by this we reached are daily targets and the managers appreciated my work and contribution towards sales. CONCLUSION Thus, teamwork is an essential feature for all modern companies. They believe if all their employees are equipped with good teamwork skills, it can also lead to their competitive edge and hence teamwork has been laid down in the recruitment and selection process of the workforce in order to get the right man, for the right job at the right place and at the right time. Teamwork, without a leader is like boat in the middle of the sea but have no idea where to float. The leader along with providing direction also binds the team together and aligns all the members towards the companys goal. A good leader and a strong team is all a company needs in order to capture any market in the modern world. Thought not always all members get along well, the problems with teams are, many a times not all members contribute equally and like to pas the buck onto other shoulders, thinking that they would not be caught by anyone. But due this reason there are taken out of the team and new member is introduced. It is the duty of the leader to make sure all members in the team are happy with each other and performing to a level that will take them towards success.

Globalization and Local cultures Essay

The present scenario represents a highly dynamic environment, where transnational advertising, globalization and local culture are found to be closely linked with each other. This essay discusses and critically evaluates some of the major issues that are involved in the relationship between transnational advertising, globalization and local culture. Issues Some of the significant issues that are linked with transnational advertising, globalization and local cultures are as follow: ? Communication: As a result of globalization, the need for transnational advertising in an effective manner has increased. Globalization has led to the proliferation of huge number of products and it is through advertising only that the consumer can be made aware of the uniqueness present in the product. Transnational advertising requires creativity along with the quality of being magnificent depending on the firm. Critical evaluation: The critical evaluation of the issue of communication depicts that advertising should be based on the proper research and well planned groundwork. Advertising should communicate a specific message to target audience in a persuasive and believable manner and also it should not hamper the cultural values of targeted audience and others (Fowles 1996). Globalization has prompted the evolution of advertising agencies, which conduct market research for the clients. Market research deals with the commercial adaptation of standard social science methods in a qualitative and quantitative manner, which should be interpreted in a realistic form. Production of advertisement should not be restricted to just as a business relation between the agency and client; rather its content and practices must be subjected to some self regulatory codes. For instance, cigarette advertising on TV and radio, magazines and newspaper is banned due to federal acts. On the other hand, lack of representation of people in the advertising of cigarette is the result of self- regulatory code (Sinclair 1991). ? Creating consumer: Advertisers usually focus on some repetitive themes such as contentment, youth, achievement, status, lavishness, fashion and attractiveness. As a result of this, Social Opposition and differences among the class get concealed and workplace conflicts are not revealed. Global campaigns propose that remedies for the human problems can be found in the individual consumption, which depicts a perfect channel for mass energies. Critical evaluation: Critical evaluation of the above paragraph states that Consumer democracy serves as a substitute for establishing political democracy. The transformation in the U. S. Pepsi ad campaign, for use in Brazil, which was ‘Join the Pepsi Revolution’ describes that numerous people are left with no other alternative for expressing their requirement for social modification. The only viable option includes changing the brands and enhancing their consumption. Globalization has caused an increase in the transnational advertising and it is one of significant reasons for the enlargement of transnational culture and collapse of traditional cultures. In French or English, the foreign lifestyles of a blond jetsetter are related with the Western products and resemble a sign of modernity. Not only this, they also believe that the elements, which are modern, are superior. On the other hand, traditional elements are absolutely unpleasant. Thus, it will not be wrong to say that transnational advertising and globalization strive towards the removal of local cultural variations. The strategy of global marketing is highly effective as it rarely requires conscious subversion. The message, which states that ‘we will sell you a culture’, has greatly accounted in the global advertising campaign that acts as a particular advertising message utilized in all the countries. The reason behind an increase in preference of worldwide advertising is that it is extremely economical and more effective despite of the fact that it may wildly clash with the local environment (Stravens 1996). Virtue of respect: This is another major issue which represents relationship between transnational advertising, globalization and local cultures. The process of globalization involves principles and motivation of people. Therefore, it is necessary to make modifications in the global strategy and specific marketing concepts must be directed towards the identified groups. Critical evaluation: Critical evaluation of the above stated paragraph reveals that the virtue of respect can be protected from the infusion of foreign culture, if the government takes effective measures to make this fact clear that although they might have an global outlook, yet traditional values will also be given due consideration. The government of Singapore has done it effectively. Here, government formulated a list depicting good and bad aspects of the Asian and western values. This list assisted in the adoption of good systems from both the Asian and western values. In Singapore, it is very essential to understand the family for understanding the consumer behavior. This is so because family has a huge influence on making the decision related to the product’s purchasing and consumption (Stravens 1996). Economic management: In order to maintain a smooth relation between transnational advertising, globalization and local cultures, it is necessary to focus on the aspect of economic management. Values can play both the positive and negative role depending on the developmental stage of a country and extent of preference given to the Asian values. Not only this, international context is also very important. Critical evaluation: From the above paragraph, it is clear that in a world where goods and services move freely across the national boundaries, Asian values can become a part of liability if they do not understand the significance of transparency and accountability. For instance, Singapore is among the developing country that maintain a right blend between the Asian and western values. On the other hand, in South Korea, grouping of traditional and military cultures has led towards extreme dependence on enterprise system. As a result to this, issues like lack of transparency and failure in rationalizing the business structure have aroused (Sung-Joo 1999). Increase in the Decision makers: Globalization and transnational advertisement has brought about a revolution in the decision making capability. Not only this, it has also increased the number of decision makers in a family (Restall 1997). Critical evaluation: Globalization has led to formulation of developed means of technologies for advertising in an effective manner. In a survey, it was found that children in Australia have greater access over the television and computer. This reflects that marketers should give due response to the kids as they also play a significant role in decision making, especially in toys, games, fruit drinks and home PCs (Winton 1998). Not only this, globalization has reappeared as a rational projection of the digitalized revolution. Globalist theories are promoting the idea that people across the world can share widespread common culture (Watson 1997). The only aspect which an advisor should keep in mind that it should not hamper the local culture and must depict any vulgarity and sex. Dignity should be maintained while portraying a male or female in an advertisement. For instance, lee jeans (1987) depict two males and one female draped across bicycle. It is necessary to justify the extent of openness in such advertisements (Wernick 1994). Conclusion From the above detailed discussion, I would conclude with the note that a close relationship exists between the transnational advertising, globalization and local cultures. In order to make the process of globalization successful, it is necessary for the leaders of the globalization to practice the virtues of esteem for religious and cultural values and also surrender their economic self-centeredness for the betterment of the people enduring poverty. This serves as a challenge in front of the world leaders to pay attention to the dimensions linked with the religious and cultural aspects. Globalization portrays a culture of global mass, which is influenced by the contemporary means of cultural production such as Internet, movies, TV, advertising etc. Developing countries are required to understand the significance of globalization. A right blending of Asian and western values is required to gain the benefit of globalization. On the other hand, globalization and transnational advertising should not hamper the local culture, which can be done by effective formulation of rules and regulations by the government. References A. Wernick â€Å"(Re-) Imaging Gender: The Case of Men†, from Promotuional Culture. London: Sage, 1994, pp. 48-66. ISBN 0803983913 B. Restall, â€Å"ABreakthrough in the study of women†, from Production of Culture/ Culture of Production, (ed) P. Du Gay, London: Sage, 1997, pp. 225-232. ISBN 0761954368 Felix Stravens, â€Å"Advertising in Singapore†, in Advertising in Asia, (ed) K. Frith, Ames: Iowa State University Press, 1996, pp. 273-291. ISBN Hang Sung-Joo, â€Å" Asian Values: An Asset or a Liability? †, in Changing Values in Asia, (ed) Han Sung-Joo, Singapore:Institute of Southeast Asia Studies, 1999, pp. 3-9. 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